- MEET THE COFOUNDERS
Experienced partners for your next stage of growth.
NowThen Growth brings together experience in sales, marketing, business leadership and enterprise technology to help owners understand what is holding their business back and put practical improvements into action.
- Marcus Simonson
- Chad Lucas
- Growth
- Leverage
- Execution
Marcus Simonson
Cofounder | Growth & Revenue
Chad Lucas
Cofounder | Strategy & Leverage
Experience behind the advice
Marcus
More than 25 years across sales, marketing, business development and leadership.
Chad
Engineering, business ownership and enterprise technology experience including Microsoft & Oracle.
Together
A practical view of how customer acquisition, people, processes and technology work together.
Marcus Simonson
Cofounder | Growth & Revenue
Chad Lucas
Cofounder | Strategy & Leverage
- Why we exist
You know your business could be better. Finding the time to improve it is another matter.
You are serving customers, managing people and making decisions every day. You can see opportunities to grow, but sorting through marketing, sales, systems and new technology takes time and expertise your team may already be stretched to provide.
We created NowThen Growth to help owners make sense of those decisions. We look at how the business attracts customers, converts opportunities and delivers the work, then help identify where focused improvements can make the biggest difference.
Depending on what the business needs, that may involve marketing, sales follow-up, AI and automation, better processes or fractional leadership. The starting point is understanding your business and what you want it to become.
- the founders
Different experience. A shared commitment to your business.
We approach business challenges from complementary angles. That gives us a broader starting point for understanding both the opportunity to grow and the changes needed to support it.
Chad Lucas
Cofounder | Strategy & Leverage
Focus areas:
- Business Strategy
- Process
- Systems
- Technology
- AI & Automation
Chad Lucas brings a broad background in engineering, manufacturing, enterprise consulting, technology, sales and business ownership. His career includes experience with Microsoft and Oracle, giving him a practical understanding of how business strategy, processes and technology need to work together to support growth.
Having worked in enterprise environments and run his own companies, Chad understands both the possibilities technology creates and the realities business owners face. He helps connect complex ideas with practical decisions: what to improve, which tools fit the business and how to make those improvements useful for the people doing the work.
Most recently, Chad founded and owned NowThen Visuals and Walk Thru Plans Minneapolis, working alongside builders, architects, designers and their clients. Through that work, he helped people better understand complex projects, evaluate options and create shared confidence before moving forward. It reflects a consistent thread throughout his career: using technology to improve understanding, strengthen collaboration and support better decisions.
His experience spans technology, sales, marketing and the day-to-day responsibilities of business ownership. That combination helps him evaluate improvements from several perspectives, including how they support the team, affect the customer experience and contribute to the company’s goals.
At NowThen Growth, Chad focuses on helping owners create leverage. He looks at how work gets done, where bottlenecks develop and how clearer processes, better systems and practical automation can help the business operate more effectively. His role connects business priorities with decisions about CRM, AI, technology and operational capacity.
Chad brings a thoughtful, collaborative approach to helping owners move from uncertainty to a clear path forward. His goal is to help build a business that can support growth, deliver a better customer experience and give owners more capacity to focus on what matters most.
Experience highlights:
- Engineering and manufacturing background
- Enterprise consulting and technology experience, including Microsoft and Oracle
- Founder and owner of NowThen Visuals and Walk Thru Plans Minneapolis
- Experience supporting builders, architects, designers and their clients
- Business ownership, sales and marketing experience
- Practical focus on business processes, CRM, AI and automation
- Connecting technology with clearer decisions, stronger collaboration and operational leverage
Marcus Simonson
Cofounder | Growth & Revenue
Focus areas:
- Positioning
- Marketing
- Sales
- Business Development
- Partnerships
Marcus Simonson brings over 25 years of experience in sales, marketing, business ownership and executive leadership. Throughout his career, he has consulted with and coached thousands of businesses, helping owners identify growth opportunities, strengthen their sales and marketing, and turn strategy into action.
His leadership experience includes serving as President of Roofing.com and President of The Revolt LLC, a mastermind community made up of thousands of business owners in the home services industry. He has also held sales leadership roles with AI-based marketing agencies, including serving as VP of Sales and Marketing for an AI company acquired by Google.
Marcus’s background includes working with major marketing, media and technology organizations, including Gannett, TEGNA, Web.com, GoDigital, Hearst Media, Star Tribune and AT&T. That experience gives him a broad perspective on how businesses attract customers, build relationships and convert opportunities into revenue.
Most recently, Marcus has served multiple companies in fractional executive roles as Chief Growth Officer, Chief Operating Officer, Chief Marketing Officer and Chief Revenue Officer, alongside running a digital advertising agency. His work connects customer acquisition and revenue growth with the operational systems, team accountability and execution needed to support them.
As a business owner himself, Marcus understands the pressure of growing a company while serving customers, leading a team and keeping daily operations moving. He brings a practical, direct approach that connects ambitious goals with clear priorities and consistent follow-through.
At NowThen Growth, Marcus focuses on helping owners create revenue through stronger positioning, customer acquisition, sales follow-up and strategic partnerships. Drawing on his experience in marketing, AI and fractional leadership, he helps owners determine where to focus, what to improve and how to move their business forward.
His goal is to help owners build a stronger, more profitable business that supports their team, their family and the life they want to create.
Experience highlights:
- Over 25 years in sales, marketing and business leadership
- Former President of Roofing.com and The Revolt LLC
- Sales leadership experience with AI-based marketing agencies, including an AI company acquired by Google
- Fractional Chief Growth Officer, COO, CMO and CRO roles supporting multiple companies
- Digital advertising agency ownership and leadership
- Experience with major marketing, media and technology organizations
- Thousands of businesses consulted with and coached throughout his career
- U.S. Army National Guard veteran — 11B Infantry
Why the combination matters
Growth has to work across the business.
More leads will not solve a follow-up problem. New software will not resolve an unclear process on its own. And higher sales can put pressure on a team that is already stretched.
Marcus brings a strong perspective on customers, positioning and revenue. Chad brings a strong perspective on systems, process and technology. Together, we connect those decisions so your growth plan considers both how to win the work and how to support it.
That means looking at what to improve first, who will own it and how you will know whether it is working.
- Who We Are
How we work
Start with your goals, current challenges and how the business works today.
Identify the issue most likely to be limiting progress and the evidence needed to understand it.
Prioritize practical actions based on expected impact, effort and available resources.
Agree on the support needed, which may include focused projects, implementation support or fractional leadership.
Review progress against agreed measures and refine the plan as the business changes.
- operating principles
Our operating principles
Understand before prescribing
Recommendations should start with the business problem and the evidence.
Focus on what matters most
Choose priorities the team can realistically act on.
Make technology useful
Apply tools where they can improve work or the customer experience.
Connect advice to action
Give recommendations clear next steps, responsibilities and measures.
Tell us about your business
Share a few details so we can follow up about your goals and the right next step.
- Contact
Let’s find your next best step.
Tell us what you want to improve and where you feel stuck. We’ll discuss whether a NowThen Growth Audit is the right starting point for your business.
Email:
info@nowthengrowth.com